For Small Businesses

As a small business owners you are a breed of your own. Your dreams, your aspiration and your passion could power a small city.

From the moment you get up in the morning, to the time you turn in, at night, you live an breath your business. It's often rewarding, sometimes frustrating, but always fulfilling.

We understand your drive, and believe that your passion deserves a reward. We also know that day-to-day activities often get in the way of long-term planning, which is the number one effort needed for your business to grow and prosper. That's where we come in.

For Small Businesses

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At Fulcra, we start with the assumption that your small business does not need some pie-in-the-sky plan, with payback sometime in the next decade, or difficult marketing terms. You're not interested in a plan that requires you to stop taking care of your daily business activities to baby-sit your marketing strategy. As importantly, we understand that your business growth cannot require huge investments.

What you want is a partner that will help you grow your business. The search is over!

We offer programs and services that fit any small business budget, including:

Your business is surrounded by opportunities. How will you take advantage of them?

STEP 1 - Make a plan so you have a roadmap to success

Website development - Nearly half of all small businesses in the USA do not have a website, yet studies show that most consumers prefer to shop in a physical store but research products online before actually going to the store. Simply put: if you don't have a website (or don't have a good website,) you are leaving money on the tables and customers in the hands of your competition. We offer two options, to fit your need and budget: we can develop and maintain your site or simply develop it and let you do your maintenance.

Online marketing programs - Having a website is half of the marketing battle. Many business give up at this stage, while others thrive, because they focus on developing relevant traffic to their website.

The name of the game is "search engine ranking." The vast majority of a website's traffic today is orginated by search engines like Yahoo and Google. Without a strategy to solidly position your site when potential customers perform searches, your site is destined to be a "all dolled up and with nowhere to go." Online marketing programs include optimization of your website, communication campaigns to put your website "on the map" and to improve your site's ranking in all major search engines. (learn more about this)

Communication plans and management - Communicating is a vital part of a small business's success. Much as we like to think that our customers think of us as much as we think of them, that is seldom the case. Communicating to our customers about new products or services you offer, promotions they might be interested in, or tips and suggestions to make their life easier will keep them engaged in what your small business has to offer. In technical terms, we call that keeping your business "top of mind."

STEP 2 - Understand your competition and communicate with your customers

(click here to learn more about communicating)

STEP 3 - Use the power of online and traditional marketing to translate your efforts in new business

(click here to learn more about online marketing)

Studies show that potential customers will select the business that is top of mind when they need a product or service, and that they might even make the purchase decision earlier, if the business is communicating to them on a regular basis. Someone's going to contact your customers sooner or later. It might as well be you! But communicating is an art as much as a science: do it too often or too seldom, and you will get the opposite effect. Do it half-heartedly or without a strategy, and your customer will look the other way. At Fulcra, we have developed and deployed successful online and traditional communication campaigns for small businesses, and taught them how to do it on their own. (learn more about this)

Promotion development and management - Give your customers a reason to shop early, or to shop at all when they otherwise wouldn't. Promotions are a way to increase your customer base and to spread the word about your business quickly and easily. They are self-liquidating (you only pay when a customer does business with you,) and they are a great way to thank your customers for their patronage. Let Fulcra design and manage a promotion for your business that will increase your sales and customer base, and whose results you will be able to track and measure.