If you build it, will they come?
The recent influx in online communication platforms, from one-to-one tools like email communication and mobile marketing products, to general broadcast tools like Facebook and Twitter, have made it extremely easy to quickly and efficiently allow companies to be in contact with their customers.
Ease of reach of our customers, however, carries with it a set of responsibilities and unwritten rules that, when not respected, can spell trouble for our company in areas spanning from customer loyalty to brand identity and – ultimately – to sales.
There are seven common mistakes that can be avoided to ensure a successful communication process.
Free marketing ideas - The secrets of communications
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"How to Grow your Business through Communication"
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