You have the product, the passion, the tradition... Your customers love you. They even rave about your product. You're ready to make the leap Overseas.
Moving from local marketing to a foreign country is an exciting process, but can also be rife with problems, from import to understanding how to talk to customers and end-users.
Fulcra's expert personnel will guide you through each of the necessary steps to make your product successful in the US or European markets.
As a full-service consulting firm, Fulcra offers a host of services, designed to ensure the success of the product launch within a foreign market and an efficient use of the organization's resources. Keen understanding of the European and United States markets allows for the development of precise and successful marketing and launch plans.
Who are the competitors? Where are they located? What makes them successful? Where are their weaknesses?
Import processes and authorizations
Importing a product can be a complicated and frustrating process. Duties and permits, shipping and storing, and delivery within the local market can add unnecessary cost to the bottom line.
Local Communication & Public Relation strategy
Communicating overseas implies a keen understanding of the cultural differences that can spell the difference between a successful campaign and a failing one. What to say, how to say it and who to say it to are all vital elements of a successful communication and PR strategy. Fulcra understands the mentality and the culture on both sides of the Ocean, ensuring that the product uniqueness is communicated in a way that resonates with local consumers.
Local Marketing strategy, including
highly localized press office, trade show management and organization, promotion development and deployment
Distribution & logistic strategy
Creating demand is only half of the equation. Fulcra ensures that the product arrives Countryside, and is distributed and stored in a way that minimizes cost and time loss.
For Overseas Organizations
solutions for brands with a big heart
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