Media strategy, planning and buy
The right media strategy allows the brand to reach its consumers effectively. Media strategies must take into account elements like the product or service offered and its life cycle stage, the objectives of the communication strategy, the audience for which the message is intended, budget constraints, and direct competitors’ efforts, just to name a few. But effectiveness is nothing without efficiencies. That’s when the right planning becomes paramount. When should you advertise? Through what media? How often? When is too much, well, too much? In media one size does not fit all. At Fulcra Solutions, we first understand your reality and your objectives, before recommending the ideal media strategy. We then aggressively negotiate the best rates based on a planning process that ensures considerable savings, bonus buys, and a measurable achievement of the brand’s objectives. (top)
The right media strategy allows the brand to reach its consumers effectively. Media strategies must take into account elements like the product or service offered and its life cycle stage, the objectives of the communication strategy, the audience for which the message is intended, budget constraints, and direct competitors’ efforts, just to name a few. But effectiveness is nothing without efficiencies. That’s when the right planning becomes paramount. When should you advertise? Through what media? How often? When is too much, well, too much? In media one size does not fit all. At Fulcra Solutions, we first understand your reality and your objectives, before recommending the ideal media strategy. We then aggressively negotiate the best rates based on a planning process that ensures considerable savings, bonus buys, and a measurable achievement of the brand’s objectives. (top)
Promotion development and deployment
Most companies have been there: the need for a promotion is obvious, but the execution often falls short of expectations. Often, we talk to companies who deploy promotions without any idea of whether the promotion is successful. At Fulcra, we realize that there is one reason alone to do a promotion: gain an advantage. For this reason, after a clear objective is set for the promotion (increase sales, augment market share, provide cash, improve penetration or brand/product/service visibility, etc.), it is important that the promotion respond to the needs to 1. break through the clutter of all available “specials”, 2. contain an immediate and compelling “call to action”, and 3. be measurable in its results and efficient (that is: produce more than its cost). (top)
Most companies have been there: the need for a promotion is obvious, but the execution often falls short of expectations. Often, we talk to companies who deploy promotions without any idea of whether the promotion is successful. At Fulcra, we realize that there is one reason alone to do a promotion: gain an advantage. For this reason, after a clear objective is set for the promotion (increase sales, augment market share, provide cash, improve penetration or brand/product/service visibility, etc.), it is important that the promotion respond to the needs to 1. break through the clutter of all available “specials”, 2. contain an immediate and compelling “call to action”, and 3. be measurable in its results and efficient (that is: produce more than its cost). (top)
Project management
Following the Result Driven Management (RDM) method, Fulcra Solutions is able to provide a reliable project management that takes into consideration a clear objective, a comprehensible set of expectation, an accountable set of solutions and review of results. (top)
Following the Result Driven Management (RDM) method, Fulcra Solutions is able to provide a reliable project management that takes into consideration a clear objective, a comprehensible set of expectation, an accountable set of solutions and review of results. (top)
Trade show coordination and management
Sit back and relax. Trade shows bring a brand’s essence to life. Audio, visual and interpersonal interaction stimuli leave a lasting impression to those who come in contact with the brand. The question is: are you in control of that lasting impression? There are so many details to oversee, during a trade show: logistics, product or service display, collateral, brand visibility and PR, invitations, etc. Let Fulcra Solutions identify the key objectives of your trade show, and provide the insight necessary to achieving them, and the expertise to make your trade show produce the return on investment necessary to justify this important investment.(top)
Sit back and relax. Trade shows bring a brand’s essence to life. Audio, visual and interpersonal interaction stimuli leave a lasting impression to those who come in contact with the brand. The question is: are you in control of that lasting impression? There are so many details to oversee, during a trade show: logistics, product or service display, collateral, brand visibility and PR, invitations, etc. Let Fulcra Solutions identify the key objectives of your trade show, and provide the insight necessary to achieving them, and the expertise to make your trade show produce the return on investment necessary to justify this important investment.(top)
Creative development, execution and management
The average consumer takes approximately three seconds to decide whether to continue to view your message or not. In 2007, the amount of spam received was between 73% and 90% (depending on the study analyzed). Between 2002 and 2003 63% of US companies polled, reported having increased the number of email marketing campaign deployed, and 67% projected an additional increase for 2004. Online advertising in the US is approximately $16B/year. The image of Santa Claus as a jolly, white-bearded, velvet-red clad man with shiny black boots didn’t become “mainstream” until… Coca Cola publicized it! We could go on. But suffice it to say that the creative product, execution and management of any campaign have a direct influence on its effectiveness. Make sure your creative is in tune with your brand message, relevant, resonating with the consumer and unique. (top)
The average consumer takes approximately three seconds to decide whether to continue to view your message or not. In 2007, the amount of spam received was between 73% and 90% (depending on the study analyzed). Between 2002 and 2003 63% of US companies polled, reported having increased the number of email marketing campaign deployed, and 67% projected an additional increase for 2004. Online advertising in the US is approximately $16B/year. The image of Santa Claus as a jolly, white-bearded, velvet-red clad man with shiny black boots didn’t become “mainstream” until… Coca Cola publicized it! We could go on. But suffice it to say that the creative product, execution and management of any campaign have a direct influence on its effectiveness. Make sure your creative is in tune with your brand message, relevant, resonating with the consumer and unique. (top)
Graphic design and copywriting
Say it like you mean it. Often, companies will produce collateral and other marketing pieces without giving a lot of thought to graphic layout and copy. These are critical items, which should be developed and selected based not simply on what is pleasing to the eye and ear, but on many elements such as audience, objective of the piece, media used, and call to action, to name just a few. Fulcra Solutions will help you develop not simply a good marketing product, but the “right” marketing product, designed to do what it’s intended for: sell. (top)
Say it like you mean it. Often, companies will produce collateral and other marketing pieces without giving a lot of thought to graphic layout and copy. These are critical items, which should be developed and selected based not simply on what is pleasing to the eye and ear, but on many elements such as audience, objective of the piece, media used, and call to action, to name just a few. Fulcra Solutions will help you develop not simply a good marketing product, but the “right” marketing product, designed to do what it’s intended for: sell. (top)
Market research and analysis
Developing the right research is essential to the correct deployment of any marketing activity. To navigate the waters of marketing without the feedback research provides is like setting off on an expedition without compass, maps, or even knowing where you are to begin with! Many companies, however, find that linking research feedback to an actionable plan is often a challenge. Fulcra Solutions offers a wide array of consultancy solutions for market research, both qualitative and quantitative. Most importantly, we will first make sure there is a clear understanding on the objectives of the research: this will ensure that the research focuses on those key questions, without running the often-encountered risk of diluting the results trying to answer questions that are not highly actionable. Fulcra Solutions will answer the questions, provide clear reports, and help you develop the right plan to capitalize on the knowledge obtained. (top)
Developing the right research is essential to the correct deployment of any marketing activity. To navigate the waters of marketing without the feedback research provides is like setting off on an expedition without compass, maps, or even knowing where you are to begin with! Many companies, however, find that linking research feedback to an actionable plan is often a challenge. Fulcra Solutions offers a wide array of consultancy solutions for market research, both qualitative and quantitative. Most importantly, we will first make sure there is a clear understanding on the objectives of the research: this will ensure that the research focuses on those key questions, without running the often-encountered risk of diluting the results trying to answer questions that are not highly actionable. Fulcra Solutions will answer the questions, provide clear reports, and help you develop the right plan to capitalize on the knowledge obtained. (top)
Press release and PR services
Somebody, somewhere, is probably saying something about you. Are you in control of what they’re saying? Positioning a brand is about developing a consistent, clear message for your audience. This is a process that requires well balanced, well distributed, and well followed-up communication. At Fulcra Solutions, we know how important it is to use communication to a brand’s advantage. We will work with you to develop the message, the “delivery method” and the market buzz that maximize all other marketing activities. We make sure that “what they are saying” is what you want them to!
Somebody, somewhere, is probably saying something about you. Are you in control of what they’re saying? Positioning a brand is about developing a consistent, clear message for your audience. This is a process that requires well balanced, well distributed, and well followed-up communication. At Fulcra Solutions, we know how important it is to use communication to a brand’s advantage. We will work with you to develop the message, the “delivery method” and the market buzz that maximize all other marketing activities. We make sure that “what they are saying” is what you want them to!
Printing services, one-to-one marketing
At last count, 1 in 4 US companies mail at least 11 million pieces of mail annually to reach their customers. With direct mail activities on the constant rise, companies need to become more and more competitive, when selecting a mailing strategy. Planning must take in consideration the graphics, the copy, and the printing techniques. What’s the most efficient way to print? What is the best way to develop the piece, to ensure that it will be opened, read, and acted on? We want to ensure that your printed piece hits the mark on every count: cost, delivery of the concept, uniqueness of the message. Through newly-acquired technologies, we can develop the full gambit of printing options: from a simple brochure to a complex magazine that contains only the articles that each of your readers is interested in! One-to-One print marketing is leading the way in marrying traditional and proven print marketing activities to attention-grabbing and advanced marketing print techniques. Ask us what one-to-one print marketing can do for your lead generation and sales activities! (top)
At last count, 1 in 4 US companies mail at least 11 million pieces of mail annually to reach their customers. With direct mail activities on the constant rise, companies need to become more and more competitive, when selecting a mailing strategy. Planning must take in consideration the graphics, the copy, and the printing techniques. What’s the most efficient way to print? What is the best way to develop the piece, to ensure that it will be opened, read, and acted on? We want to ensure that your printed piece hits the mark on every count: cost, delivery of the concept, uniqueness of the message. Through newly-acquired technologies, we can develop the full gambit of printing options: from a simple brochure to a complex magazine that contains only the articles that each of your readers is interested in! One-to-One print marketing is leading the way in marrying traditional and proven print marketing activities to attention-grabbing and advanced marketing print techniques. Ask us what one-to-one print marketing can do for your lead generation and sales activities! (top)
Full turn-key operational and strategic marketing planning
Whether you’re planning to start selling direct, via catalog or e-commerce, or want to introduce a new product or service, or enter into a new market, or reposition a brand, or increase sales, market penetration or margin, a marketing plan is a key to success. The majority of marketing efforts fail because of a lack of planning. No plan means often no clear objective. No plan means no clear expectations, or understanding of opportunities and threats, and no ability to properly gauge results and react to market responses. (top)
Whether you’re planning to start selling direct, via catalog or e-commerce, or want to introduce a new product or service, or enter into a new market, or reposition a brand, or increase sales, market penetration or margin, a marketing plan is a key to success. The majority of marketing efforts fail because of a lack of planning. No plan means often no clear objective. No plan means no clear expectations, or understanding of opportunities and threats, and no ability to properly gauge results and react to market responses. (top)
Marketing Services
solutions for brands with a big heart
Join our Blog
Copyright 2008-2011 Fulcra Solutions, Inc. - Website developed by Fulcra Solutions
