Fulcra has created a breakthrough process to ensure that the passion and dreams that make up the engine of organizations large and small is translated into an organic series of actions to create the ultimate branding message.
Through the Brand Discovery process, we guarantee that the promise of the brand every organization holds within is realized in the most unique and powerful way, and that the Discovery is followed by clear, deliberate and relevant actions that position the brand and its message, and invite potential customers to partake in the experience.
The process consists of five distinct, equally important steps:
1. Discovery of the Essence of your Brand
2. Creation of the Internal catalysts, to allow your company to live the brand internally
3. Creation of a Brand Message that is unique and relevant
4. Creation of Brand Ambassadors
5. Viralization of the Brand Message
We called this process the BrandZyme.
Brand Discovery -> Internal Catalysts -> Brand Message -> Brand Ambasadors -> Viralization
solutions for brands with a big heart
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